Why local business listings are important for your business

Gemma / August 26, 2022

As a small business owner, you may be wondering why local business listings are so important. After all, you’re already on social media, you have a website, and you’ve been in business for years. So what’s the big deal about local business listings?

The answer is simple: local business listings are one of the most effective ways to reach new customers. And when it comes to marketing your business, reach is everything.

Think about it this way: when was the last time you went to the yellow pages to find a local business? If you’re like most people, it’s been a while. In fact, according to a recent study, yellow pages usage has declined by nearly 60% over the past decade.

So if people are no longer using the yellow pages, where are they looking for local businesses? The answer is online – specifically, on search engines like Google, Yahoo, and Bing.

In fact, 97% of consumers use the internet to find local businesses. And of those, 93% say they never go past the first page of results. That means if your business isn’t on the first page of a search engine results page (SERP), you’re missing out on a huge opportunity to reach new customers.

Local business listings are important for your business because they help you get found online. But that’s not all – they also help you build credibility, boost your SEO, and generate leads. Here’s a closer look at each of these benefits:

Build Credibility: When you list your business on online directories, you’re essentially giving your business a stamp of approval. That’s because consumers trust directories like Google My Business, Yelp,  MapQuest and Canalys navigation. In fact, nearly 80% of consumers say they trust online reviews as much as personal recommendations.

Boost Your SEO: Local business listings are also a great way to boost your SEO. That’s because when you list your business on directories, you’re creating what’s known as “citations.” Citations are essentially mentions of your business name, address, and phone number (NAP) on the web. And the more citations you have, the higher you’ll rank on search engine results pages.

Generate Leads: Finally, local business listings can help you generate leads. That’s because when consumers see your listing, they’ll have the opportunity to visit your website, call your business, or get directions to your location – all of which are potential leads.

As you can see, there are a lot of good reasons to list your business on online directories. So if you haven’t created listings for your business yet, now is the time to do it. And if you need help, we’re here to assist you.

Get started today with our free local business listing service. We’ll help you create listings on the most popular directories, so you can start reaching new customers and growing your business.


DIY Tips to Save Money on Your Car

Anyone who’s ever owned a car – particularly one that’s been “pre-loved” – knows what an awful sink of time and money a motor vehicle can be. No single purchase, short of buying a home, will consume more of your resources over its operational life.

It’s important to make sure you are getting the best mileage out of your car – literally and figuratively. With that in mind, start with the biggest cost of a vehicle – gas.

The easiest way to save gas is to buy a more efficient car, but if you’re already rolling in a ’73 Chevelle, that’s not really an option. However, no matter what kind of car you drive, taking it easy on the throttle and the brakes will save gallons a year. There’s no need to get a Grand Prix start if the next red light is 100 yards away.

In addition, high-octane gas is a waste unless you have a high-boost, high-performance engine. Chances are, your cylinders won’t “knock” on the basic stuff.

Learning how to change your own oil, air filter and other basic parts can save you a lot of money as well, though oil in particular requires a decent amount of time and space.

Similarly, monitor and fix your tire pressure – tires are expensive, and keeping them at the optimum pressure reduces wear and tear while improving mileage.

Using deal sites to save money when shopping auto parts on the internet. There are two ways to find deals. The first is searching for promotional codes on coupon sites. A few that are popular and reliable right now are Retailmenot, CouponCabin or Diskonio. The other way is signing up for a daily deals sites.


Finally, take a couple of nice spring and summer days to wash and wax your own car – it’s relaxing and you save yourself some cash. Plus, odds are you’ll do a better job than the carwash.

Haircare, The Review

Dr Organic Virgin Coconut Oil Shampoo & Conditioner

Gemma / February 16, 2013

I’ve always loved coconut, it all started at a young age when I found The Body Shops Coconut Hair Shine amongst my mums hair care products. I smelt it, tested it on my hair and begged her to let me keep it. After that my coconut obsession grew and I repurchased the same product for 6 years straight and on and off for a further 3 after that. Nowadays I tend to find coconut products a little harder to find, especially products that don’t smell too artificial. That’s where Dr Organic comes in… 

Dr Organic is a natural and organic company with an extensive range of products that do not contain harsh chemicals, animal ingredients, mineral oils and do not test on animals. I picked up the Coconut Oil Shampoo and Conditioner (as well as the Coconut Oil Body Wash to ensure I was coconutified head to toe).

The first thing I should probably mention about this shampoo and conditioner is the smell. If you’ve ever been on holiday and had that man come round on the beach with fresh coconuts who chops them open then and there for you, that’s what this shampoo and conditioner smell like. That fresh, true coconut scent that I think is absolutely beautiful, no nasty artificial smell in sight (or sniff!). The Virgin Coconut Oil shampoo and conditioner are the 2nd natural shampoo and conditioner I have tried, the first being Naked Colour Protecting shampoo and conditioner (review here). The Dr Organic shampoo is the more purifying of the two, really giving my hair a deep clean without stripping any of my colour. The conditioner is also a lot thicker than the Naked Colour Protecting one, with a consistency much like that of a body butter rather than a body lotion. This is something I prefer as I have thick colour treated hair and I feel like the Virgin Coconut Oil conditioner does a much better job at conditioning my locks without the need to apply a leave in conditioner or hair oil afterwards. The Naked shampoo and conditioner do make my hair a little more shiny than Dr Organic’s offerings, but this also means that I have to wash my hair more regularly and as someone who only likes to wash their hair 3 times a week, that’s something I’m not particularly a fan of.

In comparison to the shampoo and conditioner by Naked that I previously tried and loved at the time, the Dr Organic Coconut range is by far the better option in my opinion. Not only does it smell amazing, the shampoo also lathers well for a natural product and both the shampoo and conditioner leave my hair feeling clean, lightweight, silky soft and moisturised. Furthermore, it does this without using ingredients that non-natural hair products use to give the impression of healthy hair such as silicones. The Dr Organic Virgin Coconut Oil shampoo and conditioner don’t just fool you into thinking you have healthy hair by covering it with ingredients that only coat the hairs shaft, the ingredients used really do penetrate the core of each hair strand, allowing you to truly have healthy hair rather than just thinking you do.

The Dr Organic Virgin Coconut Oil shampoo and conditioner is available in Holland and Baratt stores and online for £5.49 a 265ml bottle.