Tag: Partnering

How Kroger Is Expanding Its Online Presence

How Kroger Is Expanding Its Online Presence

Kroger, the nation’s largest grocery chain, is expanding its online presence to better compete with Amazon. The company announced plans to launch an online grocery delivery service in select markets this fall. Kroger is also partnering with Microsoft to develop a new online grocery platform that will be available to Kroger’s customers in 2019.

The move comes as Amazon continues to make inroads into the grocery business. The online retailer recently acquired Whole Foods, and it has been experimenting with grocery delivery and pickup services. Kroger is clearly aiming to stay ahead of Amazon and maintain its position as the leading grocery chain in the United States.

Kroger’s online grocery delivery service will initially be available in select markets, including Cincinnati, Houston, and Louisville. The company plans to roll out the service to additional markets in the future. Kroger customers will be able to order groceries online and have them delivered to their homes.

Kroger is also partnering with Microsoft to develop a new online grocery platform. The platform will be based on Microsoft’s Azure cloud computing service and will be available to Kroger’s customers in 2019. Kroger and Microsoft will jointly invest $500 million in the project.

The partnership with Microsoft is part of Kroger’s larger effort to digitize its operations and better compete in the digital age. Kroger has been investing heavily in technology in recent years. The company has launched a mobile app, introduced self-checkout lanes, and started using robots to fulfill online orders.

Kroger’s expansion into online grocery delivery and partnership with Microsoft are two major initiatives that will help the company compete against Amazon and other online retailers. Kroger is clearly committed to remaining the leading grocery chain in the United States.

Social Media

The Top Influencers In Social Media Marketing

The Top Influencers In Social Media Marketing

One way is by analyzing their own data to see what’s working and what’s not. But another, equally important way, is by keeping up with the latest social media marketing trends.

That’s why we’ve compiled a list of the top social media marketing trends for 2019. By keeping up with these trends, you’ll be able to stay ahead of the curve and continue to grow your business through social media marketing.

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Chatbots

One of the biggest social media marketing trends for 2019 is the rise of chatbots. Chatbots are computer programs that can simulate human conversation. They’ve been around for a while, but they’re becoming increasingly popular as a way for businesses to interact with their customers on social media.

Chatbots can be used to answer customer questions, provide customer support, and even sell products. They’re available 24/7, which means they can provide an instant response to customer queries. And because they’re automated, they can scale to meet the needs of even the largest businesses.

Visual Content

Another big trend in social media marketing is the rise of visual content. People are increasingly consume content through visual channels like YouTube, Snapchat, and Instagram. And as a result, businesses are turning to visual content to get their message across.

There are a number of different types of visual content you can use, including videos, infographics, and images. And with the rise of platforms like Instagram Stories, there are even more opportunities to get creative with your visual content.

Social Media Advertising

Social media advertising is another big trend for 2019. As the platforms have become more sophisticated, businesses are able to target their ads more effectively.

There are a number of different types of social media advertising, including Facebook Ads, Instagram Ads, and Twitter Ads. And with the right strategy, you can use social media advertising to reach your target audience and grow your business.

Influencer Marketing

Influencer marketing is another social media trend that’s on the rise. Influencer marketing is a type of marketing that focuses on partnering with influential people in your industry to promote your product or service.

By partnering with influencers, you can reach a larger audience and build trust and credibility for your brand. And as influencer marketing becomes more popular, there are a number of different platforms you can use to find and partner with influencers, including influencer marketing agencies and social media platforms like Instagram and YouTube.

Live Video

Live video is another big social media trend for 2019. Live video is a type of video that’s streamed live, in real-time. It’s a great way to connect with your audience and show them a behind-the-scenes look at your business.

There are a number of different platforms you can use to stream live video, including Facebook Live, Instagram Live, and YouTube Live. And with the right strategy, you can use live video to connect with your audience, build your brand, and even sell products.

These are just a few of the top social media marketing trends for 2019. By keeping up with these trends, you’ll be able to stay ahead of the curve and continue to grow your business through social media marketing.