Snapchat, like many other social media applications, asks for your date of birth when you sign up for an account. While this may seem like an innocuous request, Snapchat actually uses this information to help target ads and content to you.
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For example, if Snapchat sees that you were born in the 1990s, it may assume that you are a millennial and show you ads or content that are popular with that demographic. Additionally, Snapchat may use your date of birth to suggest friends who also have birthdays around the same time as you.
So, while it may seem like a harmless request, Snapchat is actually using your date of birth for more than just sending you birthday snaps.
This is a question that many people have asked since they first found out that Snapchat has a section in their settings that allows you to input your birthday. Many people are concerned that Snapchat may be using this information to target ads or sell user data, but the reality is that Snapchat likely just uses this information to help improve the user experience.
It’s no secret that Snapchat is one of the most popular social media platforms among young people. A large part of Snapchat’s appeal is the fact that it’s a very visual platform. Snapchat’s use of filters and lenses has made it a go-to platform for sharing photos and videos.
One of the things that makes Snapchat so visual is the way it displays information. For example, when you open the app, you’re greeted with a Snapcode (a QR code) that you can use to add someone as a friend. Snapchat also uses your location to show you snaps from people who are near you.
Another way that Snapchat makes information more visual is by using emojis. Emojis are a great way to add personality to a message, and they can also be used to convey information. For example, Snapchat uses emojis to show when a user has been verified (a crown emoji) or when a user has their location turned on (a map emoji).
It’s likely that Snapchat uses your birthday information to help improve the user experience in a similar way. For example, Snapchat could use your birthday to show you more relevant content, such as snaps from friends who have also input their birthday.
At the end of the day, it’s up to you whether or not you want to input your birthday information into Snapchat. If you’re concerned about privacy, you can always choose not to input this information.