In a connected world, it only makes sense that toys would be connected too. Connected toys are those that can connect to the internet and interact with other connected devices. This could include things like a toy that can talk to your child’s smartwatch, or a toy that can be controlled by a smartphone app.
As technology gets more sophisticated, so does our ability to personalise products. This means that in the future, toys will be increasingly personalised to each individual child. This could include things like a doll that looks like the child, or a toy that is designed specifically for the child’s interests.
As we become more aware of the impact of our consumer choices on the environment, eco-friendly toys will become more popular. These are toys that are made from sustainable materials, or that are designed to be reused or recycled.
As parents become more concerned about their children’s educational development, educational toys will become more popular. These are toys that help children to learn, whether that’s through teaching basic concepts like counting or the alphabet, or through more complex STEM learning.
As adults become more nostalgic for their childhoods, nostalgic toys will become more popular. These are toys that are based on classic characters or properties, or that are designed to evoke a sense of nostalgia in adults.
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