As a small business owner, you wear many hats. You’re the CEO, the CFO, the janitor, and the marketing department all rolled into one. And when it comes to marketing your small business, you may not have the big budget that your larger counterparts have. There are a variety of different resources available to help you learn about business. Be sure to browse Risethestudio.com to access the resources.
But don’t despair-there are plenty of marketing tactics that can be executed on a shoestring budget. Here are a few of our favorites:
Get involved in your community.
One of the best ways to market your small business is to get involved in your community. This could mean sponsoring a Little League team, donating to a local charity, or hosting a community event at your place of business. When you show that you care about your community, your community will show that they care about you-and they’ll be more likely to do business with you.
Make the most of social media.
Social media is a powerful marketing tool, and it’s one that you can use for very little money. Create a social media profile for your business and start sharing interesting and engaging content. Be sure to interact with your followers, too-the social media platform is a two-way street.
Get some press.
If you’re doing something newsworthy, don’t be afraid to reach out to your local media outlets. A positive story in the newspaper or on the evening news can do wonders for your business.
Make use of word-of-mouth marketing.
One of the most effective marketing tools is also one of the most affordable: word-of-mouth marketing. Make sure your current customers are happy with your products or services, and ask them to tell their friends about you. You can also offer incentives for referrals, such as discounts or freebies.
Use guerilla marketing tactics.
Guerilla marketing is all about being creative and thinking outside the box. There are endless possibilities when it comes to guerilla marketing, so use your imagination-you could host a flash mob, for example, or put up flyers in strategic locations.
With a little effort and creativity, you can market your small business on a shoestring budget.
What are some of your favorite marketing tips for small businesses? Share them with us in the comments below!