As a small business owner, you may be wondering why local business listings are so important. After all, you’re already on social media, you have a website, and you’ve been in business for years. So whatâ€™s the big deal about local business listings?
The answer is simple: local business listings are one of the most effective ways to reach new customers. And when it comes to marketing your business, reach is everything.
Think about it this way: when was the last time you went to the yellow pages to find a local business? If youâ€™re like most people, itâ€™s been a while. In fact, according to a recent study, yellow pages usage has declined by nearly 60% over the past decade.
So if people are no longer using the yellow pages, where are they looking for local businesses? The answer is online â€“ specifically, on search engines like Google, Yahoo, and Bing.
In fact, 97% of consumers use the internet to find local businesses. And of those, 93% say they never go past the first page of results. That means if your business isnâ€™t on the first page of a search engine results page (SERP), youâ€™re missing out on a huge opportunity to reach new customers.
Local business listings are important for your business because they help you get found online. But thatâ€™s not all â€“ they also help you build credibility, boost your SEO, and generate leads. Hereâ€™s a closer look at each of these benefits:
Build Credibility: When you list your business on online directories, youâ€™re essentially giving your business a stamp of approval. Thatâ€™s because consumers trust directories like Google My Business, Yelp,Â MapQuest and Canalys navigation. In fact, nearly 80% of consumers say they trust online reviews as much as personal recommendations.
Boost Your SEO: Local business listings are also a great way to boost your SEO. Thatâ€™s because when you list your business on directories, youâ€™re creating whatâ€™s known as â€œcitations.â€ Citations are essentially mentions of your business name, address, and phone number (NAP) on the web. And the more citations you have, the higher youâ€™ll rank on search engine results pages.
Generate Leads: Finally, local business listings can help you generate leads. Thatâ€™s because when consumers see your listing, theyâ€™ll have the opportunity to visit your website, call your business, or get directions to your location â€“ all of which are potential leads.
As you can see, there are a lot of good reasons to list your business on online directories. So if you havenâ€™t created listings for your business yet, now is the time to do it. And if you need help, weâ€™re here to assist you.
Get started today with our free local business listing service. Weâ€™ll help you create listings on the most popular directories, so you can start reaching new customers and growing your business.