Financial

Making Your Readers Smart

As mobile technologies have evolved, so has the way people think. This article will discuss how to take advantage of this knowledge, as well as what are some common mistakes that are being made with technology today.

“Mobile technology has transformed thought and the way things are seen today.” – Patricia Redsicker from WordViewEditing.com

The advent of smartphones, laptops, tablets and other mobile devices has changed how people live their lives and interact with others. Traditional ways of doing business have been rapidly replaced with mobile technology. This article will discuss the benefits as well as some common mistakes that are being made with technology today.

Read Only: The old way of doing things was to give out a hard copy and make sure people read it from cover-to-cover, however, with today’s technology people are doing just the opposite. With the advent of smartphones and tablets, people are now reading random articles or pieces of information that is interesting to them instead of reading a whole book or manual word for word in order to get the specific information they need right away. People are more interested in reading short articles and information that is about something specific instead of reading a big article and a lot of slides word for word on the computer or mobile device. This is where technology has given rise to the importance of knowing how to write an article with a specific purpose to extract just what they would like to know, so they can consume that information instead of having to read everything.

Mobile First: The old way of doing things was building a website, developing it and then letting marketing decide which types of mobile devices they need to address and then spending months, or even year making sure it works properly on various devices. With today’s technology, this method should be considered obsolete. Nowadays, it is more important to focus on the device first, then get the mobile version of the website developed. This will save time and money and create a better experience for your readers. The reason this is important is because almost all devices will have some kind of memory or storage, so having a website that works well on many devices and also uncompressed is important.

Use Social Media: The old way of doing things was to have a social media account in order to distribute information, however this has become more popular in recent years as technology has evolved. Nowadays, it is important to create a social media account to continue spreading the word about your business. This is because people are more likely to hear about your product or service if they know other people are using and enjoying it. Also, most of today’s top tech companies that produce smartphones and tablets have their own social media accounts, so for many people having a social media account will be seen as more professional.

No More Need for Hard Copy: In the past, there were certain occasions where it was necessary to produce physical copies of a document in order to hand it out or send it by e-mail or fax machine. However these instances are now non-existent with mobile devices and today’s technology. Nowadays, people prefer to use the same technology to send documents back-and-forth instead of printing a hard copy and mailing it or sending it via mail. Most people do not want to go into their e-mail just to read an article or how-to instructions from your company. Instead they will use a social media account or their email client they have on their mobile device in order to view this information.

Boost Mobile Marketing: The old way of doing things was to develop a website and then wait for it to be discovered and then try to get people to visit it. Nowadays, mobile technology has made this method obsolete. The best way is to target the people who are searching for the services that you provide. This can be done by doing a Google search on your company name plus the keywords (e.g., “cell phone repair”) or doing a Facebook search on your company name and keywords (e.g., “cell phone repair Ellington” or “cell phone repair Denver CO”). Then it is important to optimize the page so that it looks great on a website and also with an iPhone or Android phone. This allows your company to look legitimate and professional while also giving people an easy way to find what they need.

Write for Your Readers: The old method of doing things was to write out an article or how-to instructions and then publish it on a website or mobile device in the hope that people will view it. Nowadays, content is king when developing mobile technology, which means if you are writing content for a website or mobile device, then be sure you know how your reader will use this information. This is what will determine what type of content you need to put in your document, website or tutorial. It needs to be information that is specific and easy to understand. Your readers are not going to want a book of only information they will never use. They want something useful that they can take advantage of right away and this is what makes them come back again for more information on other products or services.

Mobile Marketing: The old way of doing things was by creating a business card, brochure, advertisement etc., then taking these materials to different vendors or meeting with friends and family in order to promote the company. Nowadays, this method is obsolete. The new way of doing things is to take these same materials and place them in a place where people can find them by themselves. In some cases they will search for the company to find it on the internet or with a social media account. Another way to do this is by putting press releases online, which in some cases could be distributed to news sites, thereby creating exposure for the company or even their products or services. Also, if one wants to advertise their business through print media, then be sure that you know how your audience will discover your advertisement.

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